Every person has a different perspective and it affects how they see the world.
We have so many products and services in the world today. From gaming consoles to clothes, we have so many different brands that we can choose from.
When we buy a product or a service, we have a certain thought process and it depends on what product or service it is. For instance, we buy some products because we need them, and some products are bought because we want them. For instance, we buy food because we don’t want to die. On the other hand, a person buys a supercar because he “wants” it.
People look at products differently. For instance, when we talk about cars, there are thousands of different cars in the world and people buy them for different reasons; a person might buy a car because it is a necessity and another person might buy a car as a style statement. There are some key needs that a customer has and those need to be fulfilled and successful companies are good at doing just that.
For some people, a product may actually solve some of their problems and that is why they buy it. This usually happens with small products and that is why they buy the same product the next time too unless there is a competitor who offers the same product at a lesser price.
For this to happen, there need to be minimal differences between the two products.
Demand for products has an impact on how people look at products. If there is a demand, then there will be companies identifying it and developing a product or service to satisfy that demand. People sometimes buy products because their friends or family influence their purchase decisions. Although this might not be true in every situation.Many competitors will be there.
Sometimes, they create demand for products, which is happening a lot today. It is opening up new markets. When this happens, there will be people who will be sceptical about it and won’t buy it in the beginning, but if there is enough thought going into the product, it will appeal to the people.
When you are selling a product, you are selling a part of your company to the customer too. You want the customer to know what your company represents and stands for when they use your product, and that is how the customer sees your company. They create a mental image of your company, which they use as a benchmark to measure all the other products from your company.
Apple has a huge customer base. A lot of people buy their products and they have strong brand loyalty. People look at Apple as a company that makes premium products. High quality. That is the image that they have created for themselves. That is what they stand for, if you need a good quality product, buy Apple. If they ever come up with a product that isn’t as expensive, people will have a different view about it. That product might not work, in the beginning, because people will think that it isn’t good in terms of quality and performance since it isn’t as expensive as compared to their previous products. The company has maintained that image for years and have targeted a specific audience, who want premium products.