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Setsail Blog

Design

Why user experience and looks matter: A UI/UX Story

Mark CollinsMarch 19th / 2019

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From humble beginnings to an industry staple

A long time ago, in an era where pink and neon were considered “trendy”, and IBM was starting to take its modern shape… A boy named Steve stood at the precipice of success.

From his garage in suburban California, this boy would scrape together an old TV, a cassette tape deck, and a rudimentary keyboard. It was the start of a journey; a journey down the road to worldwide fanfare and international recognition. And we all know what happened next.

Steve Jobs in 1984, with the first generation Mac. It didn't feature meature difference between UI and UX, but it would be the starting point for bigger and better things.
Steve Jobs (1984)

Steve Jobs and tech giant Apple started from these humble beginnings. In 1974, there was no user experience (UX) design. And this now laughable “computer” didn’t feature any easy-to-use functionality, simplistic layout, or visual appeal.

Yet, just over forty years later, we’ve enhanced some of Steve’s most impressive ideas. It’s now almost a science in itself, as user experience is the first and foremost measurement of good design. Psychologically, it can instill incredible feelings and emotions. And subliminally promote brand loyalty that, in Apple’s case, most of us are all acutely aware of.

Key components of UI/UX design

It’s not just the shiny, well-developed packaging and smooth interfaces that define an Apple product. It’s the effectiveness of its simple operating system. A user experience that is finely honed, and constantly improved upon. One that simplifies the lives of millions without exhausting their time and effort. After all, in today’s fast paced lifestyle we’re all competing for eyeballs and attention spans.

Infographic of UI / UX Design Principles
Fig. 1 Key Components of UX/UI
UI / UX Wireframing

So why does it matter?

Well, for starters, UI and UX design are imperative for overall company success. In our tech-savvy modern world, a beautiful, well-functioning website and mobile app can increase sales, brand exposure, and overall business growth.

Improving a users’ overall experience while using your product goes a long way towards confidence and satisfaction in your brand. Thus, increasing the number of long-term, happy customers.

With the prevalence of online shopping, users are blessed with a nearly endless supply of choices and alternatives when it comes to products and services. It takes only seconds to grab someone’s attention. And you need your business to appeal to them, in a very short span of time.

In short, good UI/UX creates a lasting impression on consumer confidence. You provide your customers with a product or solution, in an easy-to-use, streamlined way, in the shortest amount of time possible.

Website product page / Frank and Oak
Website design / Le Buzz Mag

Remember, UI page layout influences user experience!

As for looks, if we refer back to our Apple example, graphical interfaces didn’t exist back in Jobs’ day. Now, the user interface (UI) designer is a hot commodity. Clean, smooth, sleek – just some of the words used frequently in today’s digital design world.

Everyone wants to get from A to B in the shortest amount of time, and they want it to look and feel amazing while they do it.

Effective page layout and visual communication are very important. Avoid clutter and keep things simple.

The human eye is most attracted to serene and symmetrical visuals. Rounded objects and contoured designs are inviting and comfortable; whilst angular designs give off a more rigid, hardened look that often detracts from feelings of trust and friendship. (Feelings we definitely want!! )

So, take this all in. And give Setsail a shout – we’ll help turn your business into a Steve Jobs special, and leave the neon and pink where it belongs in the 70’s.

Apple Products

Setsail offers in-depth consulting, marketing, design, and social media campaigning for any business or personal venture. Take a look at our work, and the services we offer here.