Biktrix is an electric bicycle company based in Saskatchewan
Branding & Website
We re-designed their brand identity to better impact their key target market - baby boomers based in North America.
We streamlined and simplified the website UX and introduced a lifestyle element which has resulted in a clear, simple and impactful website. To be effective, we started with a strong identity, presented throughout:
The website experience has changed dramatically, going from a templated e-comm site to a Biktrix lifestyle experience. The customers aren’t just buying a bike, their buying into a world and joining a growing community.
This shift has created a loyal customer following which offers so many exciting growth opportunities, sponsored meetups and events are just the start.