Biktrix logo

Branding

Website

Photography

Biktrix bike

Biktrix is an electric bicycle company based in Saskatchewan

Branding & Website

We re-designed their brand identity to better impact their key target market - baby boomers based in North America.

Branding guidelines

Biktrix branding Biktrix typography

We streamlined and simplified the website UX and introduced a lifestyle element which has resulted in a clear, simple and impactful website. To be effective, we started with a strong identity, presented throughout:

Brand personas Elevation Audience Data System icons Market Positioning matrix Colour palette Brand tonality Typographic Scale Stationery UI guidelines
Biktrix branding boxes Biktrix branding icons

The website experience has changed dramatically, going from a templated e-comm site to a Biktrix lifestyle experience. The customers aren’t just buying a bike, their buying into a world and joining a growing community.

Wireframes

Biktrix wireframe Biktrix wireframe

This shift has created a loyal customer following which offers so many exciting growth opportunities, sponsored meetups and events are just the start.

Biktrix website Biktrix website
Biktrix website Biktrix website
Biktrix Website - Thank you screen

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